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Real People, Giving Real Advice, Tailored Around Your Needs

Jeff Engelman, CFP®, CRPS® Photo Jeff Engelman, CFP®, CRPS® Hover Photo
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Jeff Engelman, CFP®, CRPS®

Financial Strategist, Managing Partner


Jeff Engelman, CFP®, CRPS®

Financial Strategist, managing Partner

Jeff Engelman grew up in the Midwest learning the value of hard work, responsibility, and integrity. These values became rooted in his work as a financial strategist and guides his commitment to helping his clients pursue long-term financial success.

Jeff entered the investment industry in September 2000 by participating in a full-time college internship program while earning his bachelor’s degree in business administration with an emphasis is finance and minor in accounting from the University of Nebraska at Kearney. In addition to his education and experience, Jeff holds the CERTIFIED FINANCIAL PLANNER™ and Chartered Retirement Plans SpecialistSM designations.

Jeff currently resides in Denver, Colorado with his wife and three children. He enjoys spending time with his family and friends as well as watching sporting events—especially his beloved Nebraska Cornhusker team. The Engelman’s are members of Good Shepherd Catholic Church. 

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
- Warren Buffett

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Certified Financial Planner (CFP®):  

The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks

(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients.

To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements: a) complete an advanced college-level course of study addressing the financial planning subject areas including insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning; b) pass the comprehensive CFP® Certification Examination (2 day; 10 hour exam); c) complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000 hours per year); d) agree to be bound by CFP Board’s Standards of Professional Conduct; e) complete 30 hours of continuing education hours every two years; and f) renew an agreement to be bound by the Standards of Professional Conduct.


Certified Financial Planners are licensed by the CFP Board to use the CFP mark.  CFP certification requirements:

•             Bachelor’s degree from an accredited college or university.

•             Completion of the financial planning education requirements set by the CFP Board (www.cfp.net)

•             Successful completion of the 10-hour CFP® Certification Exam

•             Three-year qualifying full-time work experience

•             Successfully pass the Candidate Fitness Standards and background check


Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks:

•             Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and

•             Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their clients.

CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification.

[IAR] acknowledges his responsibility as a CFP® to adhere to the standards that have been established in the CFP Board’s Standards of Professional Conduct. If you become aware that (ADVISOR)’s conduct may violate the Standards of Professional Conduct, you may file a complaint with the CFP Board at www.CFP.net/complaint.

Chartered Retirement Plans SpecialistSM or CRPS®

Individuals who hold the CRPS® designation have completed a course of study encompassing design, installation, maintenance and administration of retirement plans. Additionally, individuals must pass an end-of-course examination that tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. 

All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary process. 

Designees renew their designation every two-years by completing 16 hours of continuing education, reaffirming adherence to the Standards of Professional Conduct and complying with self-disclosure requirements.


Shelly Schell, CDFA® Photo Shelly Schell, CDFA® Hover Photo
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Shelly Schell, CDFA®

Financial Strategist, Partner


Shelly Schell, CDFA®

Financial Strategist, Partner

Shelly Schell provides wealth management solutions for individuals, families, and corporate clients throughout Colorado and Florida. These solutions include the integrated delivery of financial planning and investment advisory services customized to each individual client.

With 2 decades of Investment experience and a passion to help clients meet their financial goals, Shelly utilizes a comprehensive approach to tailor investment solutions for each client she serves.  Shelly’s passion to help others succeed financially is what you will find sets her apart from the many financial advisors in the industry

Shelly earned her bachelor’s degree from The Ohio State University in Columbus, Ohio before entering the investment industry in October 1998. Prior to cofounding PRISM Financial Strategies, Shelly was a wealth financial advisor at Bank of the West, Portfolio Manager at Capital Investment Counsel, and Wealth Advisor with Regions Bank in Florida.

Shelly enjoys spending her free time with her husband and 4 children, and also volunteering at her twin girls school, STEM Academy.

What lies behind us and what lies ahead of us are tiny matters compared to what lives within us.
- Henry David Thoreau

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Certified Divorce Financial Analyst (CDFA) Designation

A CDFA is an expert in the unique financial circumstances that surround a divorce. The professional training for the certification is focused on understanding and estimating the long-term costs of a divorce, because divorce settlements can impact a person's financial picture for a very long time. Areas of expertise include: 

  • Tax consequences of divorce agreements 
  • The process of dividing and valuing property fairly 
  • Determining how much alimony and/or child support is appropriate and for how long 
  • Modeling the future values of retirement and pension funds 



Amy Shroff, AIF ® Photo Amy Shroff, AIF ® Hover Photo
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Amy Shroff, AIF ®

Financial Strategist, Partner


Amy Shroff, AIF ®

Financial Strategist, Partner

Amy Shroff has a passion for building strong relationships with clients to fully understand their goals and objectives, which she finds is critical in being able to guide them on their financial journey. Her active listening skills, attention to detail and empathy are a few of the traits her clients appreciate and value most. She brings her energy and expertise to make the planning process an easy to understand, enjoyable experience where clients look forward to their regular meetings to monitor the progress of their financial plan.

Amy started her investment career as a Financial Advisor in October 1999 after attending Michigan State University and Western Illinois University where she earned her bachelor’s degree.  In addition to her education and experience, Amy holds the Accredited Investment Fiduciary® designation. 

Prior to co-founding PRISM Financial Strategies, Amy worked as a Senior Wealth Financial Advisor at Bank of the West and gained her extensive industry knowledge and experience from working at other large national firms such as Charles Schwab and US Bank.  She specializes in customized investment solutions for Baby Boomers, Mature Adults and Women in a thoughtful, creative manner. 

Amy is happily married with three rambunctious children and her beloved German Shepherd to keep her busy.  At home, she enjoys spending her Fall Saturdays cheering for her Spartans as they come head to head with her fellow co-founder’s college teams and watching her children grow and learn.  

Spread love everywhere you go. Let no one ever come to you without leaving happier.
- Mother Teresa

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Accredited Investment Fiduciary® (AIF®)

The AIF Designation certifies that the recipient has specialized knowledge of fiduciary standards of care and their application to the investment management process.  To receive the AIF Designation, the individual must meet prerequisite criteria based on a combination of education, relevant industry experience, and/or ongoing professional development, complete a training program, successfully pass a comprehensive, closed-book final examination under the supervision of a proctor and agree to abide by the Code of Ethics and Conduct Standards.  In order to maintain the AIF Designation, the individual must annually attest to the Code of Ethics and Conduct Standards, and accrue and report a minimum of six hours of continuing education.  The Designation is administered by the Center for Fiduciary Studies, the standards-setting body of fi360. Professional Certifications

Employees have earned certifications and credentials that are required to be explained in further detail.

Accredited Investment Fiduciary (AIF):  Accredited Investment Fiduciary are held by the Center for Fiduciary Studies, LLC, a Fiduciary360 (fi360) company.  AIF certification requirements:

•             Completion of Accredited Investment Fiduciary training.

•             Successful completion of the AIF comprehensive Exam.

•             Formal recognition of the Designee Code of Ethics


Peter Gaide, MBA Photo Peter Gaide, MBA Hover Photo
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Peter Gaide, MBA

Financial Strategist, Vice President

Peter Gaide


Peter has been serving the investment and consulting needs of private and institutional clients since 1983. He focuses on providing independent, objective investment advice, tailored to cost effectively meet individual financial goals within stated risk preferences. 

Peter formed his own firm, Cornerstone Capital Advisors Inc., prior to joining forces with PRISM. Peter previously was a Financial Consultant with A. G. Edwards & Sons, Inc. Earlier, he was a Vice President in the Investment Banking Division of Shearson Lehman Hutton, structuring $3 billion of municipal bond offerings for public clients located throughout the country. 

Peter is a graduate of the University of Colorado with a B.S. in Business Administration and he earned an MBA, with emphasis in Finance, from the University of Denver. He and his wife Molly have three daughters.

Learn to do good; seek justice, correct oppression; bring justice to the fatherless, plead the widow's cause.
- Isaiah

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Ryan Wells Photo Ryan Wells Hover Photo
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Ryan Wells

Private Wealth Strategist, Vice President

Ryan Wells

Private Wealth Strategist—Vice President

Ryan has devoted his entire 20 year career advising affluent families and institutions on investments and wealth management solutions.  After working at Robertson Stephens, the Private Bank and Investing Group at Merrill Lynch, RBC Capital Markets, and Strategies Capital Management, Ryan moved to PRISM Financial Strategies in 2020.  With a focus on PRISM’s multi-family office platform, he works to maximize each families’ balance sheet beyond their investment portfolios.  His expertise includes wealth transfer, asset allocation and concentrated stock management, including 10b5-1 selling plans, hedging, and diversification strategies.  Ryan graduated from the University of San Diego and lives in Denver with his wife, Courtney, and his two daughters.  In his free time, Ryan enjoys snowboarding and golf, as well as travelling around the world to do those things.

If you don’t do it this year, you will be one year older when you do.
-Warren Miller

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Robert Single  Photo Robert Single  Hover Photo
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Robert Single

Financial Strategist, Vice President

Robert Single


Robert Single is a Colorado native that was born and raised Littleton.  As a teen in junior high, Robert began trading stocks with his father and developed a passion for investing.  This passion grew into a career 4 years ago when he left a 30-year career as a Petroleum Geologist in the Oil and Gas industry.  As a Petroleum Geologist, Robert was extremely successful creating value and building wealth for large and small companies.  That experience has led Robert in a new path adding value and building wealth for his private clients. 

Robert has built his business on a solid foundation with strong principles and hard work.  His success is widely attributed to his inherent abilities to understand and relate to his clients’ unique and often complex goals and objectives. Robert’s intense analytical skills are an asset that truly shines in his asset management and financial planning solutions offered to clients. 

Robert currently resides in Denver, Colorado with his wife and young son.  He enjoys spending time with his family, traveling, reading historical fiction, gardening, running in the park and baking bread! 


Someone is sitting in the shade today because someone planted a tree a long time ago.
-Warren Buffett

Tom Gonnella, MBA Photo Tom Gonnella, MBA Hover Photo
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Tom Gonnella, MBA

Financial Strategist, Vice President

Tom Gonnella


Tom has served in various capacities in the retirement industry since 2000.  He was previously the President and CEO of Strategies Capital Management before merging the firm into PRISM in 2020. Prior to Strategies, he was a Shareholder and Executive Vice President of a national administration and record-keeping firm headquartered in Denver. 

Tom is passionate about improving the retirement industry in the United States for the investor and as a result he has been a strong voice within the industry. He has been a featured guest on Fox Business News, Advisor Television, along with published articles in The Wall Street Journal, USA Today, The New York Times, Forbes, and many industry publications.

Tom holds an MBA and a Master of Science degree in Finance from the University of Colorado and a Bachelor of Science in Business Administration from Miami University (OH) with a minor in Statistics (Decision Sciences).  

Tom has been active in his church serving as the chair of the Finance and Personnel committees for many years, as well as founding its Children’s Mission Project which creates volunteer opportunities for youth to give back to the Denver community. He also coaches boys’ basketball for the YMCA and Kent Denver and has been honored with a Volunteer of the Year award for the city of Denver. Tom also serves on The Kent Denver School Investment Committee helping guide policy on their school endowment. 

In his free time, Tom enjoys spending time with his wife Jane and their two boys.  He is an avid cyclist, plays tennis and golf, and enjoys traveling.  

We make a living by what we get, but we make a life by what we give.
-Winston Churchill

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Eric Maaske Photo Eric Maaske Hover Photo
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Eric Maaske


Eric Maaske


Eric Maaske uses his aptitude for research and analysis to aid in the delivery of investment recommendations by the firm’s financial strategists to their clients.  He provides insights on various markets, economies, and investment vehicles that are essential to PRISM’s financial strategies.

Eric graduated from the University of Nebraska at Lincoln with a bachelor’s degree in agricultural economics and animal science in May 1997. Upon graduation Mr. Maaske entered the investment industry in July 1997.  

Eric now resides in Kearney, Nebraska with his wife and three children. He has stayed true to his farming roots and remains involved with his family’s farming operation in a limited capacity. The Maaske’s are members of Holy Cross Lutheran Church.

If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.
- John D. Rockefeller

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