It’s too expensive. It’s too complicated. It’s just too morbid to talk about.
When it comes to life insurance, we have an array of excuses that help us procrastinate. But what if most of what you think you know about life insurance is just incorrect?
Let’s separate fact from fiction.
Myth 1: It’s all about the price.
Focusing solely on the premium overlooks the true value of life insurance. A small premium can unlock a tax-free death benefit that secures your family’s future, protects your business, or boosts your charitable giving. The true cost is the financial risk your loved ones face without adequate coverage.
Myth 2: It’s only for young families.
While life insurance is crucial for young families, its usefulness extends far beyond that. High-net-worth individuals, business owners, and retirees can also benefit from life insurance. Wealthy individuals can use life insurance to pay estate taxes, business owners can use it to fund buy-sell agreements, and retirees can use it to protect savings from rising healthcare costs.
Myth 3: You don’t need it if you’re already wealthy.
This is one of the most ironic myths. The wealthier you are, the more complex your financial situation becomes, and the more life insurance can help. It provides immediate cash to pay estate taxes, allowing heirs to keep valuable assets instead of selling them. It can also help divide assets fairly, promoting family harmony.
Myth 4: It’s too complicated to be useful.
While some policies can be complex, this complexity offers an opportunity. Life insurance policies are highly customizable, offering features like tax-deferred cash value growth, tax-free loans, and riders. When integrated into your overall financial plan, life insurance can be a powerful and versatile tool for your estate, business, and retirement strategies.
Myth 5: It’s just a product.
Viewing life insurance as a simple product misses the big picture. It’s a cornerstone of comprehensive financial planning and a strategic tool for managing risk and transferring wealth. By shifting your perspective from what a policy costs to what it can do, you’ll see it for what it truly is: an essential piece of your financial foundation.
Still confused by life insurance?
We can help. Simply reply to this email. We can set up a time to continue the conversation and find the right financial tools for you.
Already have life insurance?
We’re available to analyze your existing insurance to ensure it meets your current needs. Reach out when you’re ready.